UTM Tracking for WooCommerce

Q: What click IDs does it track?

The plugin captures gclid (Google Ads) and fbclid (Facebook) click identifiers automatically when present in the URL.

Q: How do you provide support?

For premium plugins, we offer support via email or chat. Response time is typically under a few hours 90% of the time, guaranteed within 1-2 business days.

Simplified Source Tracking

Detailed Reports on Source Tracking

UTM Tracking for WooCommerce allows you to track and monitor different sources of revenue, such as organic traffic, Google Ads, Facebook Ads, and more. Check the Performance page for a detailed breakdown of sales categorized by:

Campaign reports
Referrers
Top landing pages
UTM Campaign, Medium, Source, Content, and Term

Multiple Reporting Methods

Understand Your Customer's Journey

A quick glance at your order list will reveal the origin of each order. Our plugin features both first-touch and last-touch attribution models to credit the appropriate channels for initiating and closing sales.

First-touch attribution tracks how the customer originally found you.
Last-touch attribution shows what drove the final purchase.
Both models visible on every individual order page.

Top Referrers

Identify High-Performing Traffic Sources

Identify your most valuable traffic sources with our top referrers feature. Know exactly which websites and platforms are sending you paying customers so you can double down on what works.

See which referrers generate the most revenue.
Credit the appropriate channels for initiating and closing sales.

Top Landing Pages

Maximize Your Conversion Rates

Discover which of your landing pages are converting visitors into customers most effectively. Replicate successful elements across your site and continuously improve your conversion rates.

See which pages drive the most conversions and revenue.
Replicate successful elements and optimize underperformers.

Intuitive Data Filtering

Filter by Parameters From Within the Panel

Our intuitive filtering system allows you to drill down into your data with a single click. Select any parameter to instantly filter all other data and uncover patterns you'd otherwise miss.

Click any parameter to instantly filter all related data.
Cross-reference campaigns, sources, and landing pages effortlessly.

Comprehensive UTM Tracking

Track All UTM Parameters

Capture and analyze all UTM parameters for granular campaign measurement. Measure effectiveness from broad campaigns to individual ads with utm_source, utm_medium, utm_campaign, utm_content, and utm_term.

Full support for all 5 UTM parameters on every order.
Measure effectiveness from broad campaigns to individual ads.

Detailed Audience Analysis

Get Insights Into Your Audience

Get insights into converted devices, browsers, and countries. Understand your audience to tailor marketing efforts and optimize your website for the platforms your customers actually use.

Device, browser, and country breakdowns for every conversion.
Tailor marketing efforts based on real audience data.

Reliable Dual Tracking

Server and Client Tracking

Don't miss orders with our dual-tracking approach. By combining server-side and client-side tracking, we ensure accurate data collection even when JavaScript is disabled or ad-blockers are in use.

Server-side tracking captures data even with JavaScript disabled.
Client-side tracking provides enhanced session data.
Dual-layer approach ensures no order goes untracked.

Privacy-Focused Tracking

First Party Tracking

Prioritize user privacy with our first-party tracking approach. All data is stored in your own WooCommerce database -- no third-party cookies, no external services. Navigate data protection regulations with confidence.

First-party data only -- no third-party cookies or external services.
GDPR-friendly by design -- all data stays in your database.

Simple & powerful

How does it work?

Install, activate, and you're done. UTM Tracking captures attribution data on every order automatically.

Install & Activate

Upload the plugin to your WordPress site and activate it. That's it -- no settings to configure, no API keys, no code snippets. Tracking starts immediately.

Automatic Capture

The plugin captures UTM parameters (source, medium, campaign, content, term), click IDs (gclid, fbclid), referrers, and landing pages on every visitor session using dual-layer tracking.

Order Attribution

When a visitor places an order, the tracked data is saved to the order with both first-touch and last-touch attribution. Source info appears in the orders list and on each order page.

Revenue Reports

Open the UTM Tracking dashboard to see revenue by campaign, source, medium, top referrers, landing page performance, and audience analytics. Filter by any parameter in one click.

Like every one of our plugins, UTM Tracking for WooCommerce is coded with best practices in mind. It is very light and will not slow down your website.

There is no big setup. Simply install, activate, and start understanding where your revenue comes from. And with the money back guarantee, there is no reason not to try it out.

Start Tracking

Trusted by Store Owners

What Our Customers Say

4.8 average across all reviews

"I bought and tested the plugin with WooCommerce Subscription and it works like a charm. I had some specific questions to the developer and he responded very fast and helped me. I suggest the plugin!"

@rinpocse91

Verified via WordPress.org

"If your looking to set up a referral program on your WooCommerce site to boost up your site sale, WPGens is your plugin to go for. Little blown away with an amazing support provided from Goran. Good job guys!"

@samroon007

Verified via WordPress.org

"We deal with dozens of applications and plugins on a daily basis. Many of them are excellent, but few have truly excellent support. WPGens is one of them: the response to my questions is always fast, friendly and very helpful."

@smartDIYer

Verified via Trustpilot

50+ reviews on Trustpilot 38 reviews on WordPress.org

Simple Pricing

Choose Your Licence

Yearly Lifetime

Billed annually until canceled. Cancel anytime from your account.

1 Site

Perfect for a single store

$59 /year

All features included
1 year of updates & support
14-day money-back guarantee

Buy Now

Unlimited Sites

For agencies & multiple stores

$149 /year

All features included
1 year of updates & support
14-day money-back guarantee

Buy Now

100% No-Risk Money Back Guarantee

You are fully protected by our 100% Money Back Guarantee. If you are not completely satisfied within 14 days of purchase, we will happily issue a full refund -- no questions asked, no hoops to jump through.

Current version: 2.1.0 | Last updated: 2025 | Compatible with WooCommerce 4.6+

Frequently Asked Questions

Can't find the answer you're looking for? Reach out to our customer support team.

Does the plugin require any configuration after activation?

No. UTM Tracking starts working immediately after activation. There are no settings to configure, no API keys to enter, and no code to add. Simply install, activate, and start tracking your orders.

What's the difference between first-touch and last-touch attribution?

First-touch attribution records how a customer originally discovered your store (e.g., a Google search). Last-touch attribution records the final interaction before they made a purchase (e.g., clicking a retargeting ad). Together, they give you a complete picture of your marketing funnel.

Does it work without UTM parameters?

Yes. The plugin automatically detects the traffic source even when visitors arrive without UTM parameters. It identifies organic search, direct traffic, referral traffic, and social sources automatically.

What click IDs does it track?

The plugin captures gclid (Google Ads click identifier) and fbclid (Facebook click identifier) automatically when present in the URL. This data is saved to each order for precise ad attribution.

Is the plugin GDPR compliant?

Yes. UTM Tracking uses first-party data only and does not rely on third-party cookies. All tracking data is stored in your own WooCommerce database, making it privacy-friendly by design.

Will it slow down my store?

No. Like every one of our plugins, UTM Tracking for WooCommerce is coded with best practices in mind. It is very light and will not slow down your website.

Is buying a plugin a one-time purchase?

You are free to use the purchased plugin indefinitely. When you buy a plugin license, you gain access to updates and support for one year. To continue receiving support and updates after the initial year, you'll need to renew the license. Alternatively, choose a lifetime license for unlimited updates and support.

What happens if my licence expires?

If your license expires, you may continue using the plugin on your site indefinitely. However, please note that you won't be able to access the file for download or receive any further support or updates for the plugin.

How do you provide support?

For premium plugins, we offer support via email or chat. Our response time is typically under a few hours 90% of the time, and all inquiries are guaranteed to be answered within 1-2 business days.

Do you offer refunds?

Absolutely! We provide a 14-day money-back guarantee for any reason. If you discover that the plugin doesn't meet your requirements, simply get in touch with us, and we'll promptly process a refund for you.

Still have questions? Contact our support team