About Us

About WPGens

WordPress and WooCommerce plugins built with performance, security, and simplicity at their core.

WPGens workspace
WordPress development
Code and development
WPGens office

Our Story

WordPress focused, quality driven

I'm Goran Jakovljević, the developer behind WPGens. What started as a "plugin a month" challenge in 2017 grew into a suite of WordPress and WooCommerce plugins used by thousands of store owners worldwide.

Every plugin is built lean -- no bloat, no unnecessary database queries, no impact on your site speed. I follow WordPress coding standards and security best practices on every release.

When you reach out for support, you're talking directly to the person who wrote the code. No ticket queues, no middlemen -- just straightforward help from the developer.

Get in touch

Our Journey

How we got here

2017

The challenge begins

Started the "plugin a month" challenge -- committing to release one WordPress plugin every month for an entire year. The first plugins landed on WordPress.org.

2018

5,000+ active installs

After releasing multiple plugins, the combined active installations crossed 5,000. Refer a Friend for WooCommerce became the flagship product.

2019

Going premium

Launched premium versions to provide advanced features and dedicated support. This enabled full-time focus on plugin development and customer success.

2021

Expanding the suite

Launched UTM Tracking, Points and Rewards, and Dynamic Coupons for Klaviyo -- growing from a single plugin into a full WooCommerce toolkit.

Today

7,200+ stores powered

WPGens plugins now power over 7,200 WooCommerce stores worldwide. All plugins maintain 5-star ratings and are kept up to date with every WordPress and WooCommerce release.

Trusted by Store Owners

What Our Customers Say

4.8 average across all reviews

"Hands-down the best technical support I've ever had with 10+ years experience working with e-commerce software. Got a response within an hour even late night at weekends."

Michel
Verified via Trustpilot

"I tried all the RAF plugins. Goran not only replied immediately to my support request, he replied multiple times until we sorted out the problem -- even on Christmas Eve! Best customer experience I've ever had with any software company."

pooley67
Verified via WordPress.org

"After evaluating numerous reward points plugins, WPGens's solution stood out as the clear winner. Works really well, easy to set up, and the customer service was outstanding."

jbowab
Verified via WooCommerce Marketplace
50+ reviews on Trustpilot 38 reviews on WordPress.org Reviews on WooCommerce Marketplace
Browse our plugins

Lightweight WooCommerce plugins built for speed. No bloat, no frameworks -- just clean code that works.

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