The Only Loyalty Program That Matches Your Brand

WooCommerce Loyalty Program

Everything you need to build customer loyalty on your WooCommerce store: Referrals, Points & Rewards, and VIP Ranks in one plugin.

  • Points, Referrals, and VIP Ranks in one plugin
  • Unlimited earning and redemption rules
  • Customizable loyalty widget and dedicated loyalty page
  • Built-in fraud protection and analytics dashboard
  • One-click sync with Klaviyo, Omnisend, Mailchimp, and Brevo
Direct developer support 12+ years in the WordPress ecosystem Available on WooCommerce Marketplace

Feature Overview

Everything You Need in a
WooCommerce Loyalty Plugin

Build a complete loyalty experience with a no-code editor panel. Increase repeat purchases and customer lifetime value with powerful features.

Points & Rewards

Award points for purchases, reviews, sign-ups and more. Customers redeem them as cart discounts or free products.

+200
+50
+100
+250

Referral Program

Turn customers into brand advocates with unique referral links and dual rewards on both sides.

Copy

VIP Tiers & Ranks

Create unlimited VIP levels with multipliers, exclusive discounts, and special perks.

B
1x
S
1.5x
G
2x

One-Click Marketing Sync

Sync loyalty data to Klaviyo, Omnisend, Mailchimp, or Brevo with a single click.

K
O
M
B

Multilanguage Support

Dutch, Spanish, Italian, French, and German translations included out of the box. Compatible with WPML and other translation plugins.

Dutch
Spanish
Italian
French
German
More

WPML compatible

GDPR Compliant

Optional GDPR mode requires customers to opt-in before joining the loyalty program. Full control over data collection and consent.

GDPR
Customer Points Active
Purchase $100+ +200 pts
Leave a review +50 pts
Create account +100 pts
Refer a friend +300 pts

Keep Them Coming Back

Points and Rewards for WooCommerce

Our WooCommerce points and rewards plugin lets you reward customers for every meaningful interaction with your store. Set up a complete rewards system for WooCommerce that awards loyalty points for purchases, product reviews, account sign-ups, social sharing, referrals, and even birthdays. Customers see their points balance throughout your store and redeem them as cart discounts, making this one of the most flexible loyalty points plugins for WooCommerce available.

  • Award points per dollar spent, per order, or for specific products and categories
  • Customizable point-to-currency conversion ratio
  • Set point expiration to create urgency and drive repeat visits
  • Customers redeem points as cart discounts or for free products
  • Points automatically adjusted on refunds and order cancellations
Referral Program

Share your referral link

yourstore.com/?ref=sarah Copy
Sarah refers David Both get rewarded

Get More Customers

Referral Program for WooCommerce

Turn your existing customers into your best marketing channel with a WooCommerce referral program built right into the plugin. Each customer gets a unique referral link or coupon code they can share. When a referred friend makes a purchase, both the advocate and the new customer are rewarded automatically. This refer a friend for WooCommerce feature eliminates the need for expensive SaaS referral tools like ReferralCandy, saving you monthly fees while keeping full control of your data.

  • Unique referral links and coupon codes per customer
  • Double-sided rewards: both advocate and referred friend benefit
  • Fraud prevention: self-referral blocking, IP detection, email matching
  • Full referral tracking dashboard with conversion analytics
  • Email notifications for both parties when referrals convert
VIP Tiers
B
Bronze
0 - 500 points
1x multiplier
S
Silver
500 - 2,000 points
1.5x multiplier
G
Gold
2,000+ points
2x multiplier

VIP Treatment

WooCommerce VIP Loyalty Tiers

Build a loyalty tiers system for WooCommerce that keeps your best customers engaged long-term. Create unlimited VIP ranks based on points earned or total amount spent. Higher tiers earn points faster with multipliers, unlock exclusive discounts, and access special perks. This VIP program for WooCommerce adds a gamification layer that drives continuous engagement and increases average order value over time.

  • Unlimited custom tiers with your own names, thresholds, and colors
  • Dual ranking modes: rank by points earned or total spend
  • Point multipliers per tier for accelerated earning
  • Progress tracking so customers see how close they are to the next rank

Integrates With

K
Klaviyo
Points & tier sync
O
Omnisend
Points & tier sync
M
Mailchimp
Points & tier sync
B
Brevo
Points & tier sync

+ Judge.me integration and more coming soon

Seamless Integrations

Marketing Automation Integrations

Most loyalty plugins stop at points and rewards. WPGens goes further with one-click marketing platform sync. Our Klaviyo WooCommerce loyalty integration lets you sync customer points, VIP tier status, and referral activity directly to Klaviyo profiles. The same applies to our Omnisend WooCommerce integration and Mailchimp loyalty integration. Trigger automated email campaigns based on loyalty events without any custom code or complex webhook configuration.

  • Sync points balance and VIP tier to customer profiles automatically
  • Trigger email flows when points are earned or redeemed
  • Segment customers by loyalty tier for targeted campaigns
  • One-click setup with Klaviyo, Omnisend, Mailchimp, and Brevo

Integrations

Works With Your Favorite Tools

Connect your loyalty program with the platforms you already use. One-click setup, no coding required.

More integrations added regularly based on customer feedback.

Screenshots

See It In Action

Take a closer look at the loyalty program dashboard, settings, and customer-facing features.

Simple & Powerful

How the WooCommerce Loyalty Program Works

Set up a complete WooCommerce rewards system in minutes. The loyalty plugin handles everything from point earning to automated marketing campaigns.

1

Customers Earn Loyalty Points

Award WooCommerce loyalty points for purchases, sign-ups, reviews, birthdays, or referring friends. You control every earning rule.

2

Points Trigger Repeat Purchases & Referrals

Customers return to redeem points as discounts on future WooCommerce orders. Referral links bring in new buyers automatically.

3

Automated Marketing Campaigns Increase LTV

Sync loyalty data to your email platform. Trigger automated flows when points are earned, tiers change, or referrals convert.

Trusted by Store Owners

What Our Customers Say

4.8 average across all reviews

"Hands-down the best technical support I've ever had with 10+ years experience working with e-commerce software. Got a response within an hour even late night at weekends."

Michel
Verified via Trustpilot

"I tried all the RAF plugins. Goran not only replied immediately to my support request, he replied multiple times until we sorted out the problem -- even on Christmas Eve! Best customer experience I've ever had with any software company."

pooley67
Verified via WordPress.org

"After evaluating numerous reward points plugins, WPGens's solution stood out as the clear winner. Works really well, easy to set up, and the customer service was outstanding."

jbowab

Simple Pricing

Choose Your Licence

Yearly Lifetime

Billed annually until canceled. Cancel anytime from your account.

1 Site

Perfect for a single store

$149 /year
  • All features included
  • 1 year of updates & support
  • 14-day money-back guarantee
Buy Now
MOST POPULAR

Up to 3 Sites

For agencies & multiple stores

$289 /year
  • All features included
  • 1 year of updates & support
  • 14-day money-back guarantee
Buy Now

Unlimited Sites

For agencies & multiple stores

$499 /year
  • All features included
  • 1 year of updates & support
  • 14-day money-back guarantee
Buy Now
100% Money Back Guarantee

100% No-Risk Money Back Guarantee

You are fully protected by our 100% Money Back Guarantee. If you are not completely satisfied within 14 days of purchase, we will happily issue a full refund -- no questions asked, no hoops to jump through.

Current version: 1.2.0 | Last updated: Feb 2026 | Compatible with WooCommerce 8.x+

Frequently Asked Questions

Find answers to common questions about the WooCommerce Loyalty Program plugin. Need more help? Our support team is here for you.

Does this WooCommerce loyalty plugin work with subscriptions?
Yes. The plugin works with WooCommerce Subscriptions, including awarding points on initial purchases and recurring renewal payments. It handles subscription-specific order statuses natively and is compatible with most popular WooCommerce subscription extensions.
Is it compatible with multi-currency switching?
The plugin works with most multi-currency setups. Points are calculated based on the order total, and it is compatible with popular multi-currency plugins in the WooCommerce ecosystem. If you have a specific configuration, reach out before purchasing and we will confirm compatibility.
Will this loyalty plugin slow down my WooCommerce store?
Built with performance as a top priority. The plugin loads minimal frontend assets, uses optimized database queries, and follows WordPress coding standards strictly. Actual impact depends on your theme and hosting environment, but the plugin is designed to stay lightweight and loads no assets on pages where the loyalty features are not displayed.
Can I migrate from another loyalty plugin?
We provide migration support for customers moving from other WooCommerce loyalty solutions. Contact us after purchase and we will help you transfer your existing points data and configure the new program to match your current setup.
Is it compatible with WooCommerce coupons?
Yes. The plugin works alongside standard WooCommerce coupons. You control whether point redemptions can be combined with coupon discounts or used exclusively. Referral rewards can also be issued as WooCommerce coupons with configurable discount types and expiration dates.
Does it integrate with Klaviyo, Mailchimp, and Omnisend?
Yes. One-click integration syncs customer points balance, VIP tier status, and referral activity directly to Klaviyo, Omnisend, Mailchimp, and Brevo profiles. This lets you trigger automated email flows based on loyalty events, segment customers by tier, and build targeted campaigns without any custom coding.
How are loyalty points calculated in WooCommerce?
You configure the earning rules. Award points per dollar spent, per order, or set fixed amounts for specific actions (reviews, sign-ups, birthdays, referrals). You also set the point-to-currency conversion ratio for redemption. Different products or categories can have different point values, and you can apply multipliers during promotional periods.
Can customers redeem points at checkout?
Yes. Customers can apply their accumulated points as a discount directly on the WooCommerce checkout page or cart. You set the minimum points required for redemption and the maximum discount allowed. The points-to-discount conversion follows your configured ratio.
Can I run referrals, points, and VIP ranks simultaneously?
Yes. The plugin is designed to run all three programs together as a complete loyalty suite. You can enable or disable each module independently based on your needs, or combine them for a comprehensive loyalty strategy. All modules share the same customer data and work together seamlessly.
How does the referral program work in WooCommerce?
Each customer gets a unique referral link or coupon code. When a referred friend makes a purchase, both the advocate and the new customer are rewarded automatically with points or coupons. The plugin includes fraud prevention (self-referral blocking, IP detection), a full tracking dashboard, and automated email notifications when referrals convert.
How does the fraud protection work?
The plugin includes built-in fraud detection that monitors suspicious referral activity, prevents self-referrals, tracks IP addresses, and flags unusual redemption patterns to keep your program secure. Points are automatically adjusted on refunds and order cancellations to prevent point inflation.
Can I customize the appearance to match my brand?
You have complete control over colors, fonts, text strings, and layout. Customize the loyalty widget, landing page, and all customer-facing elements without any coding required. Dynamic text templates with placeholders let you create personalized messaging throughout the loyalty experience.
Does it support guest checkout?
The referral tracking works with guest checkout, so referred customers can complete purchases without creating an account. For points accumulation and VIP tiers, a customer account is needed so the system can track their balance over time. Guest users who later create an account can have their referral history linked.
Is it compatible with WPML?
The plugin is compatible with WPML and other translation plugins. All customer-facing strings are translatable, and the loyalty program works across multilingual WooCommerce stores. Points and referral data are shared across languages since they are tied to customer accounts rather than language-specific content.
How do customers track their loyalty status?
Customers can view their points balance, rank progress, referral activity, and rewards through the always-visible loyalty widget or the dedicated loyalty page with a comprehensive dashboard. The multi-tab interface organizes Earn Points, Redeem, Rewards, Referrals, Ranks, and History sections clearly.
Does the plugin work with my existing WooCommerce setup?
The plugin is fully compatible with WooCommerce 4.6 and above, including the latest versions. It integrates seamlessly with your existing store, hooks directly into WooCommerce order processing, customer accounts, product pages, cart, and checkout without affecting other functionality.
Can I test the program before making it live?
Yes. The plugin includes a safe test mode that lets you set up and perfect your loyalty program configuration before your customers see it. Test all features including points earning, referral tracking, VIP tiers, and marketing integrations without affecting your live store.
What happens to points when customers get refunds?
You have full control over refund handling. Points can be automatically deducted, converted to store credit, or handled manually based on your refund policy preferences. The admin activity log records every adjustment so you have a complete audit trail.
Is there a referral program for WooCommerce included?
Yes. The plugin includes a complete refer a friend for WooCommerce feature built right in. It is based on the #1 rated WooCommerce referral plugin and includes unique referral links, coupon codes, double-sided rewards, fraud protection, and a full analytics dashboard. No separate plugin or SaaS subscription needed.
Do you offer a money-back guarantee?
Yes. If the plugin does not work as expected for your store, we issue a full refund within 14 days of purchase. No questions asked. The plugin also continues working indefinitely after your license expires -- you just will not receive updates or support after expiry.
Still have questions? Contact our support team

Ready to build customer loyalty?

A Shopify-like loyalty experience for WooCommerce. 14-day money-back guarantee, no questions asked.

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$289 /year
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Select Plan

1 Site Perfect for a single store
$149
Most Popular
Up to 3 Sites For agencies & multiple stores
$289
Unlimited Sites For agencies & multiple stores
$499
Lifetime Pay once, updates forever
$399